SMI Data: Aussie Media Spends Dip For October

Author: B and T magazine

Australia’s local media agency market has remained weak in October, with the latest Standard Media Index ad spend data showing total agency bookings back 8.5 per cent this month.

All major media reported lower bookings, although outdoor bookings were impacted by an extra loading period in September which inflated that month’s agency ad spend and artificially reduced the October bookings.