SMI Data: Footy Grand Finals See Ad Spends Soar For October, As COVID Fears Subside

Australia’s media agency market is finally emerging from the COVID crisis, with the latest SMI data showing the market back just 4.8 per cent in October and the forward bookings detail confirming November and December ad demand is well above where it was at the same time last year.

The October market was boosted by the move of the AFL and NRL finals and Grand Finals into the month which resulted in a 12.7 per cent increase in TV bookings, with Metropolitan TV ad spend up 15.7 per cent year-on-year