SMI June: How covid-19 devastated business as ad spend fell off a cliff
Publication: Media Week
Australia’s media industry has suffered through its worst year in living memory, with the COVID-19 pandemic inflicting a further blow to a market already weakened by a series of natural disasters to pull the market back 14.7% in the 2019/20 financial year.
SMI reports on the state of agency ad spend:
The only good news is that the worst is over, with the decline in June ad spend the lowest since March and stronger forward booking data clearly showing the market has begun to rebuild.
