SMI Media Agency Bookings Head for a 30 Fall in April

Author: Chris Pash
Publication: Ad News

The ad spend canary is bracing for the release of numbers for the first full month of isolation measures dragging on media agency bookings.

Australian media agency bookings fell 10.6% in March, with a steeper drop coming for April as the coronavirus infection fallout is measured for a whole month, according to numbers from SMI (Standard Media Index)