SMI: Media agency bookings head for a 30% fall in April
Author: Chris Pash
The ad spend canary is bracing for the release of numbers for the first full month of isolation measures dragging on media agency bookings.
Australian media agency bookings fell 10.6% in March, with a steeper drop coming for April as the coronavirus infection fallout is measured for a whole month, according to numbers from SMI (Standard Media Index).
