SMI: Media agency bookings up 2% in December 2020

Author: Chris Pash
Publication: AdNews

A surge in late digital bookings delivered a 2% increase in year-on-year ad spend for December 2020.

The result comes after an 8.3% year-on-year rise in November, as measured by SMI (Standard Media Index), breaking a 26 month run of negative results.

Strong TV and digital demand has been driving the surge, with forward data showing ongoing growth across numerous categories.