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The Next Challenge for Radio

Publication: Asia Radio Today

Despite record numbers in listenership around the world, the radio industry is set to face a number of challenges as we enter a new phase of economic hardship around the world.

The pandemic has proven radio to be the most reliable source of information and an effective medium for community building during difficult times. However, listener statistics aside, the industry is dictated by the global economy, along with every other industry. No industry is immune to the changes since the world B.C. (Before Corona) and while radio continues to be a focus for many, challenges are on the horizon.

Standard Media Index is now a Guideline company

Learn more