TV Ad Revenue Falls 22%

Author: Mariam Cheik-Hussein
Publication: Ad News

Advertising revenue for the TV industry fell by 13.7% for the financial year and 22% for the half year when the market was hit by the coronavirus pandemic.

Total revenue, including free-to-air, subscription and broadcast video-on-demand but not SBS, was $3.4 billion for the 12 months to June.