SMI Core data captures the actual spend data from the SMI Pool partners of major holding companies and large independent agencies, representing up to 95% of all US na...
SMI Core data captures the actual spend data from the SMI Pool partners of major holding companies and large independent agencies, representing up to 95% of all US na...
Upfronts Part 3: Maximizing yield by transitioning from scale to quality
May 5, 2022
Part 3 of a 4-part Series on the TV Upfronts Season
By John Spiropoulos, SMI Insights
Video publishers are being pushed to find new ways to manage b...
Upfronts Part 2: Supply crunch in digital video drives pricing strength
May 5, 2022
Part 2 of a 4-part Series on the TV Upfronts Season
By John Spiropoulos, SMI Insights
The Supply Crunch in the video market has differential and, fr...