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Recession Planning, Part 2: One thing to expect from a recession: restacking of the media mix
June 30, 2022
Part 2 in a 4-part series on recession planning for advertising
By John Spiropoulos
...
Recession Planning, Part 1: What a broad recession would mean for the ad industry
June 29, 2022
Part 1 in a 4-part series on recession planning for advertising
By John Spiropoulos
...
U.S. SMI Core Release Note – May 2022
June 17, 2022
SMI Core data captures the actual spend data from the SMI Pool partners of major holding companies and large independent agencies, representing up to 95% of all US na...
U.S. SMI Core Release Note – May 2022
June 16, 2022
SMI Core data captures the actual spend data from the SMI Pool partners of major holding companies and large independent agencies, representing up to 95% of all US na...
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June 15, 2022
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GTCR and Dreamscape Announce Strategic Investment in Standard Media Index
June 2, 2022
Leaders Strategy™ Investment will Drive Innovation and Enhanced Capabilities for Leading Advertising Intelligence Platform...
U.S. SMI Core Release Note - April 2022
May 24, 2022
SMI Core data captures the actual spend data from the SMI Pool partners of major holding companies and large independent agencies, repr...
SMI Book Club 2: How Brands Grow, by Byron Sharp, with guests Tania Yuki, Leslie Wood and others
May 19, 2022
Register now for the second installment of SMI's Book Club, focused on Byron Sharp's lig...
Upfronts Part 4: Marketers must future-proof in changing, constrained video market
May 6, 2022
Part 4 of a 4-part Series on the TV Upfronts Season
By John Spiropoulos, SMI Insights
Prior entries in...
Upfronts Part 3: Maximizing yield by transitioning from scale to quality
May 5, 2022
Part 3 of a 4-part Series on the TV Upfronts Season
By John Spiropoulos, SMI Insights
Video publishers are being pushed to find new ways to manage b...
Upfronts Part 2: Supply crunch in digital video drives pricing strength
May 5, 2022
Part 2 of a 4-part Series on the TV Upfronts Season
By John Spiropoulos, SMI Insights
The Supply Crunch in the video market has differential and, fr...
Premion Selects Standard Media Index for Digital Video Pricing Data for OTT Benchmarking