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Network Ratings and Ad Dollars Plummet in the Absence of Live Sports
July 21, 2020
Top-tier sports programming can’t come back soon enough for the U.S. television networks, which in the absence of the tube’s highest-rated programming are facing a record ratin...
Canadian ad spend down 36.2% during Covid-19 first wave
July 21, 2020
NEW YORK — Media advertising spend in the top English markets around the world — the U.S., the U.K., Canada, Australia and New Zealand — has de...
Liquid Diet for The Pay TV Sector
July 15, 2020
While the rest of the analyst community braces for the COVID-19 pandemic’s full impact on second-quarter results, pay TV distributors and networks appear to have more than enough...
NBC Taps ‘Today’ For TV’s Streaming Wars With ‘All Day’ Video Feed (EXCLUSIVE)
July 15, 2020
After decades spent fighting TV’s never-ending battle for morning-news dominance, NBC’s “Today...
605 Co-founder Named US President of Ad Data Firm SMI
July 9, 2020
Ben Tatta, co-founder of TV analytics firm 605, has joined New York-based advertising pricing and spend data specialist Standard Media Index (SMI) as President for the US Market....
With Live Sports Still Sidelined, May’s National TV Ad Revenue Fell 23%
June 30, 2020
Nine of 12 product categories saw year-over-year declines
Key insight:
Sports and entertainment programming saw huge ad revenue losses amid Covid-19, while news programming h...
Thanks to Lack of Sports, Advertising Revenue for U.S. Media Plummeted 31% in May
June 30, 2020
Advertisers are spending less to get their messages in front of the U.S. consumer base, thanks to fewer big media spectacles to which they can attach.
U.S. advertising revenue f...
Standard Media Index expands into Canada
June 3, 2020
Standard Media Index of New York has expanded its operations into Canada. The company specializes in tracking advertising pricing and spending data. It also operates in the United Kingdon, Australia and New Zealand.
Ad Intelligence Firm SMI Expands Agency Pool, Market Coverage Too
June 2, 2020
Standard Media Index (SMI), which has emerged as the market leader in competitive ad-spending intelligence via a “pool”-based system that taps directly into the media-buying pr...
Media Advertising Bottomed Out In April, Dropping 35%
June 2, 2020
The full impact of the COVID-19 pandemic was felt in April. The monthly unemployment rate as measured by Bureau of Labor Statistics reached 14.7% as the U.S. economy lost a recor...
Big TV Network Groups' National Ad Revenues Sink 35% To 50% In April
May 22, 2020
April, the first full month of COVID-19 disruption, witnessed major legacy TV network companies being hit with massive 30% to 50% declines in national TV advertising revenues.
D...
Traditional Media Companies Took Ad Revenue Hit in April
May 21, 2020
The COVID-19 pandemic chopped ad spending by 35% in April and traditional media companies suffered the brunt of the damage, according to research company Standard Media Index.
A...
