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$3.72B in Advertising Riding on NFL Playing Season
April 21, 2020
With the NFL about to hold its draft virtually because restrictions have been placed on events with large audiences in order to limit the spread of the Coronavirus, new data from S...
How the Ad Slump Affects Big (and Small) Tech
April 7, 2020
The severity of the pandemic-caused ad market slump is becoming clearer. The immediate impact is particularly sharp for digital media, where some executives report declines of as m...
Ad Market Holds Steady In February, The Last 'Normal' Month For A While
March 31, 2020
Call it the calm before the advertising cuts storm, but the most recent data on the U.S. advertising marketplace shows it holding steady through February....
How Big an Impact Could Covid-19 Have on Ad Spend in 2020?
March 18, 2020
There's a new issue for both the U.S. and global media marketplace: coronavirus (COVID-19). People are heeding calls for social distancing as a way to mitigate the spread of the vi...
Broadcast TV’s Ad Revenue Resilience: A ’20s Boom Or Bust?
January 8, 2020
As hundreds of thousands of people traipse through the convention halls and hosted sessions across Las Vegas as the Consumer Electronics Show (CES) continues, St...
Linear TV Market: A ‘Moderate’ Decline in Ad Demand
January 3, 2020
January 3: Radio + TV Business Report - Linear TV Market: A ‘Moderate’ Decline in Ad Demand
https://www.rbr.com/linear-tv-market-a-moderate-declin...
Report: Linear TV Ad Spending Down 5% in 2018-2019
January 3, 2020
Advertising spending on linear television fell 5 percent to $44.2 billion during the 2018-19 television year, according to a new report from Standard Media Index....
Report: Linear TV Ad Spending Down 5% in 2018-2019
January 3, 2020
Advertising spending on linear television fell 5 percent to $44.2 billion during the 2018-19 television year, according to a new report from Standard Media Index....
RuPaul talker not moving forward in syndication
January 3, 2020
January 3: Cynopsis Media - RuPaul talker not moving forward in syndication
https://www.cynopsis.com/01-03-20-rupaul-talker-not-moving-forward-in-syndication/...
National TV Ad Revenue Slips Over A Two-Year Period
January 2, 2020
National TV advertising for linear TV networks continues to slip in the wake of growing media competition -- especially in prime time -- dropping 5% for the 2018-2019 TV season fro...
NFL Ratings, Commercial Prices On The Rise
December 30, 2019
TV networks are charging more for advertising on NFL programs where viewership is rising while cutting rates on entertainment shows where audiences are dwindling.
According to d...
Price of NFL commercial time spiked this season: Here's how much ads cost
December 30, 2019
The cost of commercial time during NFL games has spiked significantly during the 2019 season, just two years removed from a sustained ratings decline that led some prognosticat...
