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NFL In-Game Ads Selling For 15 Percent More YOY
December 19, 2019
With two weeks remaining in the regular season, the NFL’s national and regional TV windows are averaging 16.7 million viewers and a 9.6 household rating, up six percent versus th...
‘Fox & Friends’ Makes New Bid for TV’s Morning-Show Ad Dollars (EXCLUSIVE)
December 18, 2019
Steve Doocy, Ainsley Earhardt and Brian Kilmeade are in high demand on set as the anchors of Fox News Channel’s “Fox & Friends.” Starting Wednesday, however, viewers...
Consumers have seen traditional linear broadcasters expand their digital offerings with OTT providers like SlingTV, and by releasing their own dedicated apps (ESPN+, and now Disney...
The U.S. advertising market had its strongest September ever, rising 8.2% over September 2018, according to the latest monthly data from Standard Media Index.
The U.S. Ad Tracke...
The U.S. ad market turned in its strongest September ever, with demand from advertisers expanding 8.2% over September 2018, according to the most recent tracking of the U.S. Ad Tra...
National TV Ad Spend Up Per Week, Broadcast's Premiere Week Down 10%
November 8, 2019
November 11: MediaPost - National TV Ad Spend Up Per Week, Broadcast's Premiere Week Down 10%
https://www.mediapost.com/publications/article/343140/us-ad...
November 5: Radio + TV Business Report - Lousy Ad Spending Trends For New Fall Season
https://www.rbr.com/lousy-ad-spending-trends-for-new-fall-season/...
Hollywood Torrent: AT&T goes ‘all-in’ on HBO Max as its TV business crumbles
November 3, 2019
Good afternoon from Los Angeles, wherever you may be. AT&T invited investors, analysts and reporters to Stage 21 on the Warner Bros. lot Tuesday for a showcase of its upcomin...
Jo Ann Ross Will Lead Ad Sales at Combined ViacomCBS (EXCLUSIVE)
October 30, 2019
As one-time TV watchers become streaming-video fanatics, advertisers are grappling with an uncertain future. But they will have a familiar face to guide them on at least part of th...