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Digital seeing some ad recovery as lockdowns ease in Canada, says SMI
June 29, 2020
AS REGIONS ACROSS Canada begin to lift their stricter lockdowns, the severe drop in media investment experienced since the beginning of the mid-March...
Australia‘s advertising spending has been battered by the coronavirus, but its expected to show the strongest rebound among the world’s top 10 markets next year.
Local ad sp...
Simon Ryan sets up new ad venture to disrupt market
June 22, 2020
Advertising boss Simon Ryan has set up a digital-focused ad and marketing communications company called RyanCap, as the embattled industry grapples with the fallout from the corona...
Bauer Media may have sold its Australian business for less than the $40m it agreed to pay Seven West Media for the Pacific Magazines operation in recent weeks, sources say....
Australia Wants Google and Facebook to Pay the News Media
June 15, 2020
SYDNEY — U.S. tech titans Google and Facebook will know in the next few months how much they will have to pay Australian media companies to use original news content on their dig...
MFA Support launches to help media agency talent impacted by COVID-19 redundancies
June 15, 2020
The Media Federation of Australia (MFA) has launched an initiative aimed at media agency professionals who have been impacted by redundancies in response to COVID-19.
MFA Suppor...
Twitter’s local head of agency hasn’t seen a significant pullback in ad spend
June 15, 2020
Agencies haven’t shied away from Twitter throughout the coronavirus pandemic despite a widespread pullback on advertising, says the platform’s head of agency Emily Foat.
Foa...
Advertisers can take advantage of recession to grow faster in recovery
June 15, 2020
Companies that focus on brand building marketing during a recession will steal customers off rivals as the economy begins to open up and consumers loosen their purse strings, accor...
Ad intelligence firm Standard Media Index has launched in Canada, with CEO James Fennessy (pictured) saying its goal is to become the standard currency for spending and pricing dat...
CEO James Fennessy says the company, which provides ad spend data across various media, helps make agencies and media owners more competitive.
Agencies, brands and publishers in...
Standard Media Index of New York has expanded its operations into Canada. The company specializes in tracking advertising pricing and spending data. It also operates in the United Kingdon, Australia and New Zealand.
Ad intelligence firm Standard Media Index has launched in Canada, with CEO James Fennessy (pictured) saying its goal is to become the standard curren...