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Mumbrellacast: Is it all doom and gloom? Plus new boss for IPG Mediabrands and Nine wins the year
Ooh Media upgrades earnings forecast as bookings improve for Q4
December 4, 2019
Ooh Media released a statement to the Australian Stock Exchange (ASX) this morning, announcing it had improved its earnings forecast for FY19, with a rise in...
Ad spend back 8.5%, remains ‘unexpectedly weak’ in October
December 3, 2019
Despite some industry figures predicting the end of the year would see a turn for ad spend, October’s Standard Media Index (SMI) ad spend data shows total agency bookings were ba...
SCA makes mass redundancies to help combat ‘challenging and difficult market’
December 3, 2019
Southern Cross Austereo (SCA) has made about 90 people redundant this week as it battles tough market conditions.
Insiders suggest it isn’t the first round to hit the radio bu...
SMI: Advertising spend drops 8.5% in October
December 2, 2019
Billings by Australian advertising media agencies fell again in October, this time by 8.5%, according to the latest SMI (Standard Media Index) numbers.
The market remained unexp...
SMI Data: Aussie Media Spends Dip For October
December 2, 2019
Australia’s local media agency market has remained weak in October, with the latest Standard Media Index ad spend data showing total agency bookings back 8.5 pe...
Nine Network tops 2019 ratings ending Seven’s 12-year winning streak
December 1, 2019
After a dozen years as Australia’s most-watched television network, Seven has lost the 2019 ratings season to arch-rival Nine. But in a sign of how close the result is, Nine –...
The Connected Fan: NFL on TV, Streaming & Social
November 18, 2019
Consumers have seen traditional linear broadcasters expand their digital offerings with OTT providers like SlingTV, and by releasing their own dedicated apps (ESPN+, and now Disney...
Gaps in Ad Intelligence Are Hurting Media Companies
November 18, 2019
When it comes to staying agile in today’s crowded media landscape, increasingly companies know that competitive market intelligence is crucial to making better decisions. The abi...
EARLY SMI: October misses an expected lift in advertising spend
November 18, 2019
Early SMI (Standard Media Index) numbers for October indicate a soft advertising market across all forms of media in Australia.
This would mean another negative growth month i...
Dentsu announces new structure as a ‘pure holding group’
November 15, 2019
Dentsu announces new structure as a ‘pure holding group’
Dentsu has reported a decline of 12.3% in quarter three of FY2019 and 9.7% in the first nine months...
The Soup returns with new host
November 12, 2019
November 11: Cynopsis Media - The Soup returns with new host
https://www.cynopsis.com/11-12-19-the-soup-returns-with-new-host/...
