Press

SMI provided MediaPost with a glimpse of TV ad spending, which shows demand for national TV ad inventory has rebounded, though this year's 13% gain does not yet offset March 2020's 17% decline.

Standard Media Index estimates that NFL advertising revenue rose 3 per cent year-over-year for the past season, helped by the fact that there were more national games broadcast by TV partners and more ad spots per game than had been sold in previous seasons.

For decades, awards shows provided a front-row seat to TV viewers’ favorite performers. Even as audiences for sitcoms and dramas were siphoned away by streaming services, the...

Standard Media I found that average premium video CPMs were nearly two times higher at 192% of the total digital video market, and accounted for 43% of total digital video revenue share.

Information about media spending provides a roadmap for advertising salespeople looking for an advantage in the marketplace. For Michael Falco, executive vice president of revenue management and strategy at Fox Corp., data about categories of industries have been most important amid the disruptions of the pandemic.

The media marketplace has become much more fragmented as media and technology companies launch digital video services to lure viewership on conne...

Premium OTT ad dollars in the U.S. have been trailing YouTube/Facebook video for years, but finally caught up in Q4 according to Standard Media Index (SM...

Hint: the Supreme Court of Canada, Sen. Marco Rubio and the NFL itself all share part of the blame Once upon a ti...

CBS, Fox see gains: NBC, ESPN down...

Like much of the rest of the world, the 2020 pandemic-influenced ad recession had a pronounced impact on all of the major Anglo markets -- the U.S., U.K., Canada, Australia and New...

NASCAR is one of the few major sports that emerged from last year without significant TV audience troubles. And that’s reason for optimism as the Cup Series regular season beg...

TV ad spending in the U.S. fell 5% during the fourth quarter, according to new data from Standard Media Index. SMI says that overall media spending in the U.S. continues to show...