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TV advertising spend returns to pre-pandemic levels
November 18, 2020
The latest media agency numbers confirm a return to growth for advertising bookings for metropolitan television after being crushed during the depths of the coronavirus crisis....
ANALYSIS - Stan is Nine’s hottest play with its streaming sport move
November 11, 2020
Stan, Nine’s streaming platform valued by analysts between $900 million and a $1 billion, just became an even more valuable part of the media group with its sports play.
The s...
Christmas ad watch: 2degrees kicks off promo season with power ballad
November 9, 2020
Telecommunications company 2degrees has kicked off the Christmas advertising season with a high-budget campaign aiming to right some of the wrongs of 2020.
Featuring a remake of...
Outlook - The latest SMI numbers show advertising demand edging back
November 5, 2020
The latest SMI (Standard Media Index) numbers, driven by media agency numbers, show the return of advertisers, especially to the television market.
As expected September weakene...
COVID effect: Ad spend data shows effect of pandemic
November 4, 2020
The delays to the AFL and NRL finals in September, driven by Coronavirus lockdowns, have resulted in an abnormal decline in Australian media Agency ad spend in the month, according...
Long Read: Social media advertising through the pandemic
November 3, 2020
Social media companies did, unsurprisingly, better than traditional media owners in weathering the impact of the COVID-19 pandemic, and more briefly the bushfire crisis, on their a...
SMI reports ad spend improves in October, but media still hurting
November 2, 2020
The Covid-driven move of key sports events out of September resulted in an abnormal decline in Australian media agency ad spend in the month, but has also boosted early October adv...
Ad spend back 24.3% in September, but footy finals deliver early October boost
November 2, 2020
Demand for advertising bookings in early October is the strongest since COVID-19 began to impact the industry, thanks to the NRL and AFL finals held just over a week ago....
COVID sports finals saw a September decline in Agency spending
November 2, 2020
The COVID-driven move of key sports events out of September resulted in an abnormal decline in Australian media Agency ad spend in the month, but has also boosted early October adv...
Advertisers Flock to Election Night
October 30, 2020
The companies that buy commercial time on the major broadcast networks and cable news channels are anticipating huge interest in election coverage on Tuesday — and a vote-countin...
Improving Ad Market Still Doesn't Make Twitter a Buy
October 28, 2020
Big Tech earnings will grab the headlines on Thursday, when Facebook, Google, Apple, and Amazon will all announce quarterly results. Twitter (TWTR) reports on the same day and whil...
Could Canada's ad spend recovery be swifter than others?
October 27, 2020
Financial results for Q2 indicated that few in media were immune to the economic effects of COVID-19 – regardless of country or media type.
Some early Q3 data from the likes o...
