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TV Viewing Up But Ads Slump
April 20, 2020
Television networks are bracing for an expected 30 per cent fall in advertising revenues in April despite a massive spike in viewership.
Information-hungry Australians are flock...
The banks are back spending big on advertising
April 17, 2020
Ad spend, as reported by Australia's media agencies, is expected to be down around 30% in April despite a re-emergence by domestic banks on the advertising scene, according to indu...
Early SMI data suggests lesser COVID-19 impact on ad demand
April 14, 2020
The Australian and New Zealand media markets are unlikely to report the higher levels of decline in advertising demand often speculated about due to the Coronavirus pandemic, accor...
Free online webinars and courses for the advertising industry in Australia
April 14, 2020
Staying connected and maintaining a sense of normality is high on the priority list as Australia isolates to stop the spread of the coronavirus.
Over the last few weeks, the adv...
April ad spend likely to decline 25 to 30%: SMI
April 14, 2020
The April ad spend market is on track to decline 25 to 30%, according to early figures from the Standard Media Index (SMI).
Despite the dramatic drop, SMI AUNZ managing director...
EARLY SMI: Media agency ad spend may not be the pandemic disaster expected
April 9, 2020
Early reports from media agencies suggest ad spend may not fall as hard as expected during the early days of the coronavirus criss.
According to interim data from Standard Me...
AUNZ Market Unlikely To Feel Major Covid-19
April 9, 2020
The Australian and New Zealand media markets are unlikely to experience higher levels of decline in advertising demand due to the coronavirus pandemic, according to early ad spend...
How the Ad Slump Affects Big (and Small) Tech
April 7, 2020
The severity of the pandemic-caused ad market slump is becoming clearer. The immediate impact is particularly sharp for digital media, where some executives report declines of as m...
Advertisers urge bans to drop COVID blocks as industry braces for downturn
April 6, 2020
Australian media companies have urged brands and advertising agencies to stop blocking digital advertisements that appear around COVID-19 news articles as the industry faces its bi...
Advertisers urge bans to drop COVID blocks as industry braces for downturn
April 5, 2020
Australian media companies have urged brands and advertising agencies to stop blocking digital advertisements that appear around COVID-19 news articles as the industry faces its bi...
Ad spend declines for 17th month in a row
April 3, 2020
The media agency-funded ad market was back 5.3% in February, an improvement on January’s 8.2% decline that suggests the market was beginning to stabilise before the COVID-19 ou...
SMI Data: Agency Bookings For February Showed Promise Prior To CV-19's Arrival
April 2, 2020
The Australian media agency market has reported a lower decline in February, suggesting the market was beginning to stabilise before the COVID 19 crisis further...
