In this session from the Future of TV Advertising Forum, Ben Tatta, President of Standard Media Index, looks at the business side behind the explosion of AVOD services. SMI reports the actual investment trends for ad-supported services, including the CPMs they are commanding.
Ad Spend Recovery Confirmed Across Anglo Ad Markets
May 26, 2021
The global COVID pandemic has delivered the largest decline in ad spend yet seen in key advertising markets, with national ad spend in the Anglo Markets decreasing by 8% in 2020. However, our data also shows that while the decline in ad spend has been at a record level, the market recovery is well underway with these markets reporting combined growth of +5% in the final quarter.