Ad Market Rebound in Canada
May 12, 2021
In what has been the hardest-hit and slowest-to-recover ad market, Canada has finally rebound.

Australian Media’s COVID Recovery
May 11, 2021
The first glimpse of SMI’s Australian and NZ ad spend detail for April shows ad spend is already 20% above what was recorded in April 2020.

David Dembowski
April 27, 2021
David Dembowski – VP Sal...

Ad spending in Canada rebounded 20% in March, compared to first month of Covid
April 16, 2021
Higher than March 2019, too TORONTO – According to ad intelligence data company Standard Media Index, advertising spending across all platforms jumped 20% in March 2021 in Canada...

TV Ad Spending Up 13% from March 2020
April 16, 2021
NEW YORK—The TV ad market saw a significant turn in March, with ad spending levels increasing 13% over March 2020 and edging closer to pre-pandemic levels of spending, according...

Awards shows are struggling to draw TV audiences. Should the Oscars be worried?
April 13, 2021
For decades, awards shows provided a front-row seat to TV viewers’ favorite performers. Even as audiences for sitcoms and dramas were siphoned away by streaming services, the...

NEWS: OOH industry revenue down 24% but OMA hails March turnaround
April 12, 2021
The Outdoor Media Association (OMA) has reported Australia’s Out-Of-Home (OOH) sector experienced a 24% dip in net media revenue for Q1 of 2021 compared to the same period in 2020.

TV posts strong recovery but overall February ad spend down 2.6%
April 12, 2021
Television continues to lead the way as the Australian media market recovers from COVID-19, and it was one of the few sectors that reported growth as ad spend fell 2.6% year-on-yea...

IPG Mediabrands returns to Standard Media Index in Australia
April 12, 2021
IPG Mediabrands has returned to the Standard Media Index in Australia after pulling out of the key industry metric in 2016.

Shift to streaming drove premium video CPM pricing up
April 8, 2021
Standard Media I found that average premium video CPMs were nearly two times higher at 192% of the total digital video market, and accounted for 43% of total digital video revenue share.

Media agencies on the frenzy in television ad spend
April 8, 2021
Media agencies see the resurgence of television ad spend continuing as brands seek to grow market share and presence. The Standard Media Index numbers for February show overall TV ad spend up 8.5%, or $18 million, for the month.

Shopper Media's new Head of Platform
April 8, 2021
Shopper Media appointed James Poole to the newly created role of Head of Platform, with a focus on enhancing the capability of the digital out-of-home (DOOH) network. The latest SMI data saw Shopper Media post 8.4% growth, the highest growth offline media company in real dollar terms for the second consecutive year.