Walt Disney Co

NFL Opening Night 2021-22 Kicks Off Double-Digit Growth in Paid Unit Rates
September 21, 2021
The NFL season kicked off on schedule on September 9th, and networks hope it will be business as usual on the ad front.

Director, Product & Data, NYC
August 23, 2021
Job Description Standard Media Index (SMI), the most trusted global source of advertising intelligence, is looking for a pass...

Future of TV Advertising Forum
July 12, 2021
In this session from the Future of TV Advertising Forum, Ben Tatta, President of Standard Media Index, looks at the business side behind the explosion of AVOD services. SMI reports the actual investment trends for ad-supported services, including the CPMs they are commanding.

SMI - May ad spend smashes through pre-COVID levels
July 1, 2021
Ad spend as measured by media agency bookings passed pre-COVID levels in May, with about $300 million in extra investment pumped into the market, according to the latest data from SMI.

Premium video content command higher CPM’S than linear TV
July 1, 2021
SMI recently launched two new products: a digital CPM report for streaming video and a traditional and advanced audience effective cost-per-thousand (eCPM) for linear TV.

Post-pandemic ad rebound, but TV and radio still trail 2019
June 28, 2021
Canadian ad market up 83% in May, says SMI TORONTO — After suffering a 51% decline in 2020 compared to 2019, Canadian advertising revenue grew 83% in May 2021 compared to May 2020.

Ad spending surges 56% in May, all media except magazines rise
June 18, 2021
U.S. ad spending continued to rebound in May, according to a new, enriched database from Standard Media Index.

Standard Media Index Extends Analytics Capabilities With Groundbreaking Pricing Intelligence Suite Of Products
June 15, 2021
Standard Media Index (SMI), the world’s leading advertising intelligence company, has announced the launch of a new Pricing Intelligence Suite...

SMI Releases Pricing Intelligence Tools for Unified View of CPMs
June 15, 2021
Standard Media Index, leading data and analytics company, this week introduced software tools to help compare the cost of streaming video and lin...

Home (with products)
June 7, 2021
[vc_row f...

Rick Bruner
June 2, 2021
...

Ad Spend Recovery Confirmed Across Anglo Ad Markets
May 26, 2021
The global COVID pandemic has delivered the largest decline in ad spend yet seen in key advertising markets, with national ad spend in the Anglo Markets decreasing by 8% in 2020. However, our data also shows that while the decline in ad spend has been at a record level, the market recovery is well underway with these markets reporting combined growth of +5% in the final quarter.