Insights

Register now for the second installment of SMI's Book Club, focused on Byron Sharp's lig...

Part 4 of a 4-part Series on the TV Upfronts Season By John Spiropoulos, SMI Insights Prior entries in...

Part 3 of a 4-part Series on the TV Upfronts Season By John Spiropoulos, SMI Insights Video publishers are being pushed to find new ways to manage b...

Part 2 of a 4-part Series on the TV Upfronts Season By John Spiropoulos, SMI Insights The Supply Crunch in the video market has differential and, fr...

Part 1 of a 4-part Series on the TV Upfronts Season By John Spiropoulos, SMI Insights The annual Upfront ad sales period is almost here. It’s a ma...

It's that time of year again: Upfronts! The linear TV annual rate negotiations between agencies and major TV networks is getting underway in earnest this season, so SMI offers this...

Among the wave of change sweeping advertising practices, marketers are pressuring linear TV sellers to price and package inventory more like impression-based media of the internet....

On February 3, 2022, Standard Media Index collaborated with The Association of Canadian Advertisers (ACA) on a webinar to look back at what 2021...

The first-ever meeting of the SMI Book Club last Thursday was a smashing success! The video and accompanying presentation are available; see below. We started with the classic a...

SMI is launching a book club focused on great writings in the field of advertising and media. Join us: March 24, 12:30 "Media Planning" is a short book of assembled writing of the late great advertising agency strategist Erwin Ephron.

The Wellness category, comprised of Health & Fitness and Medical Equipment & Facilities, was one advertising sector that grew at an exceedingly high rate in 2021 compared to 2020. In fact, Wellness ranked in the top 3 for growth across all SMI measured category groups in 2021, with a +49% YoY increase in overall investment.  It performed so well that Wellness finished out the last half of 2021 with double-digit month-over-month increases, reaching a three-year record high.

Jan 2022 ad spend surpassed Jan 2021 by $1.1bn, growing +19% year-over-year, hitting a new record high for the month (per SMI Core data which goes back to 2017). Digital investment led the push for growth across all channels, attracting the lion's share of incremental dollars. Digital remained the only channel with double-digit quarterly increases vs. the prior year, going back to Q4 2020. Linear TV also contributed to the upward momentum across channels YoY, as Broadcast TV (+19%) offset modest Cable TV decline (-3%).

RECORDS FALL AS AD MARKET STORMS OUT OF COVID CY21 Ad Spend Hits $8.6bn; +$1.6bn on CY20 and +$550m on CY19