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Anglo Media Markets Lost Nearly $8 Billion In 2020
February 4, 2021
Like much of the rest of the world, the 2020 pandemic-influenced ad recession had a pronounced impact on all of the major Anglo markets -- the U.S., U.K., Canada, Australia and New...
OUTLOOK: TV and digital fuel ad spend surge
February 3, 2021
Television is hot with supply right now and digital is surging as bookings through media agencies hit positive territory, breaking a two-year slide.
Canadian ad market hardest hit as 2020 spend shrank 19%
February 3, 2021
NEW YORK — The Canadian advertising market experienced a 19% year-over-year drop in 2020, making it the most Covid-impacted market in comparison wi...
How NASCAR maintained its TV audience and seeks to grow for the 2021 season
February 3, 2021
NASCAR is one of the few major sports that emerged from last year without significant TV audience troubles.
And that’s reason for optimism as the Cup Series regular season beg...
ANALYSIS: Will Google really pull Search from Australia?
February 2, 2021
The Google threat to drop Australia from Search is a prime example of the dark art of brinkmanship, a high stakes game of chicken.
Digital leads market recovery with overall ad spend up 2% in December
February 2, 2021
Ad spend in Australia has recorded another month of growth, as the media agency market continues to show clear signs of post-COVID recovery.
Ad Spend dropped 8% across key Anglo markets
February 2, 2021
The pandemic contributed to an 8% decline in ad spend across key Anglo markets (the U.S., U.K., Australia, New Zealand and Canada) last year according to Standard Media Index, with...
US TV Ad Spending Fell 5% in 4Q, SMI says
February 2, 2021
TV ad spending in the U.S. fell 5% during the fourth quarter, according to new data from Standard Media Index.
SMI says that overall media spending in the U.S. continues to show...
SMI Sees Growth in U.S. Ad Spend After 2020 Declines
February 2, 2021
Q4 saw an overall increase of 6% in ad spend as digital officially overtook TV, other traditional ad markets
NEW YORK—After being ravaged in the early part of 2020 due to the...
Digital and TV recover in December while Radio still lags
February 1, 2021
Australia’s media Agency market has continued its solid recovery from the COVID-induced ad recession in December, with a surge in late Digital bookings delivering a 2% increase in year-on-year ad spend.
SMI data: Aussie ad spends soar off the back of digital
February 1, 2021
Australia’s media agency market has continued its solid recovery from the COVID-induced ad recession in December, with a surge in late digital bookings.
SMI: Media agency bookings up 2% in December 2020
February 1, 2021
A surge in late digital bookings delivered a 2% increase in ad spend for December 2020. The result comes after an 8.3% year-on-year rise in November, as measured by Standard Media Index.
