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[MAXIMIZING REAL DATA FOR SMARTER RESULTS]
Standard Media Index provides the only clear picture on how ad dollars are being spent — from television to digital, sourcing our expenditure data directly from the leading global media buying firms. Data that covers 75% of all agency spend and is available in 15 global markets.
Actual ad spend. Not estimates.
OUR CUSTOMERS
Media

Presidents of Ad Sales, CFOs, COO’s and Chief Research Officers leverage SMI’s ad spend data to gain an accurate picture of the rapidly-evolving advertising market. Understand your true market share by competitor, focus on which advertiser categories are driving demand, get a better handle on relative CPM’s across the market, see where digital dollars are coming from and where they are going to. All these unique insights enable faster, better decisions before your competitors can respond.

Finance

Portfolio Managers and Analysts in leading Buy Side firms rely on SMI’s data to make faster, better informed investment decisions around companies in the media sector. Our data comes out on the 15th of each month – giving investment professionals three looks at the data before reporting. SMI’s data tracks up to 80% of publicly-traded media companies’ advertising revenue, making this data a unique place to understand the health of individual companies – and the sector – well in advance of earnings.

GET SMART
For Media
Competitive Market Intel - Power Ratios
For Finance
Performance Metrics - Export to Custom Models

Dataminer Overview

This incredibly intuitive interface wins plaudits from finance pros and media gurus alike. Quickly find and cross-tab the key data you need, whether it’s monthly Ad Sales revenue or Quarterly trends. The SMI data is easily exported and overlaid with external data sources. SMI's world-class business intelligence allows data subscribers to see new and unique industry trends within 15 days of the end of the month using one methodology across all media types and vendors. Get in touch to learn more.

Snap Shot


Over 25 different Dimensions of Data that are viewable in multiple combinations and can be overlaid against any Media Type: Media Ownership, Time Period, Geography, Genre, Buy Type, Daypart (US Only), State Source of Agency booking (AU Only).
Global Media Trees customized to each Market, featuring multiple combinations, which can be overlaid against any dimension.
SMI fuels differentiated global insights, analytics platforms, client reporting, smarter selling, cross-platform insights, power ratios.
For Media
Sales Insights - Competitive Sets
For Finance
Quick Snapshots of Market Dynamics

Insights Overview

SMI Insights brings you unparalleled visibility against your competitive set. Top line, big picture trends. What ad spend dollars are going to US Weekly vs. People and what sectors have lost share? What propelled Newspapers to grow so quickly in January? Has your ad sales team really come through this quarter? Get in touch to learn more.

Snap Shot


Monthly Views into every Media Type, covering the top Owners and Master Owners, as well as examining share, growth and dollar changes across categories.
Reports identifying market-specific information, such as Scatter vs. Upfront dollars, Trends for the Broadcast Year (US Only), and how Digital Video compares to Mobile spend.
For Media
Competitive Intel - Market Share - Categories Driving Growth
For Finance
Market Movements - Company Performance
For Advertisers
Category Movements across Major Media Sectors - Category spend by Digital Ad Types (formats) - Click here for AU Category

Reports Overview

SMI custom reports can bring you unparalleled insights into your competitive set. What ad spend dollars are going to CNN vs. CNBC and which of our competitors are winning or losing share? What propelled Cable to grow so quickly in the first Quarter and is this sustainable? How are we performing in the Scatter Market versus our direct competitor set? Get in touch to learn more.

Snap Shot


SMI’s Reports can provide an Overview of what’s happening in the Media Sector on a monthly basis, from Digital Ad Spend Trends to Cable and Broadcast.
Our Category Reports are deep dives into an individual Category or Media Sector, such as Automotive or Print, respectively. Click here for AU Category Reports.
SMI can create any type of report fully tailored to your needs. For example, request a report that will show how Automotive dollars are trending monthly, quarterly or yearly, across specific Media Sectors or Media Owners (Conde Nast Traveler, Google, Fox News). NOTE: Certain dimensions may be limited by Country market.
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SMI Market Overview (CYTD)
With one click, tap into the pulse of the entire Media Sector.


Television 

% Change over last CYTD

+ 13.4%

Digital       

% Change over last CYTD

+ 20%

Magazines

% Change over last CYTD

- 10.4%
PRESS
TV, Not Digital, Propels Madison Ave. Spending, Twitter Surges 155%

21 APR 2014 MediaPost

Digital media may have the fastest organic growth rates, but it was the traditional medium of television that catapulted Madison Avenue's media spending during the first quarter of the year.

Metro radio sets sights on record revenue year

15 APR 2014 Financial Review

Nine Entertainment has generated strong growth in advertising revenue largely at the expense of free-to-air television rival Ten Network, although Seven has managed to keep the biggest slice of the pie.

SMI: TV Ad Revenue Grew 21% in 1Q

17 APR 2014 Broadcasting & Cable

Television ad revenue jumped in the first quarter as automakers and pharmaceutical companies turbocharged their spending, according to new figures from research company Standard Media Index.

That Giant Sucking Sound Was The Olympics, Tapped Madison Avenue Out

16 APR 2014 AdNews

In what may be the first empirical view of the so-called “Olympic effect,” a disproportionate share of Madison Avenue's media spending was allocated to NBC's coverage of the Sochi Olympic...

FOR ALL MEDIA REQUESTS, PLEASE CONTACT: PRESS@STANDARDMEDIAINDEX.COM
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Locations

New York, USA

24 West 40th Street
New York NY 10018
Tel: +1 646 461 2333

infoUS@standardmediaindex.com


London, UK

Golden Cross House,
8 Duncannon Street
London WC2N 4JF, England
Tel: +44 (0) 207 484 5021

infoUK@standardmediaindex.com


Sydney, AU

Level 11, 99 York Street
Sydney NSW 2000
Tel: +61 2 8012 9750

infoAU@standardmediaindex.com