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Presidents of Ad Sales, CFOs, COO’s and Chief Research Officers leverage SMI’s ad spend data to gain an accurate picture of the rapidly-evolving advertising market. Understand your true market share by competitor, focus on which advertiser categories are driving demand, get a better handle on relative CPM’s across the market, see where digital dollars are coming from and where they are going to. All these unique insights enable faster, better decisions before your competitors can respond.
Portfolio Managers and Analysts in leading Buy Side firms rely on SMI’s data to make faster, better informed investment decisions around companies in the media sector. Our data comes out on the 15th of each month – giving investment professionals three looks at the data before reporting. SMI’s data tracks up to 80% of publicly-traded media companies’ advertising revenue, making this data a unique place to understand the health of individual companies – and the sector – well in advance of earnings.
This incredibly intuitive interface wins plaudits from finance pros and media gurus alike. Quickly find and cross-tab the key data you need, whether it’s monthly Ad Sales revenue or Quarterly trends. The SMI data is easily exported and overlaid with external data sources. SMI's world-class business intelligence allows data subscribers to see new and unique industry trends within 15 days of the end of the month using one methodology across all media types and vendors.
SMI Insights brings you unparalleled visibility against your competitive set. Top line, big picture trends. What ad spend dollars are going to US Weekly vs. People and what sectors have lost share? What propelled Newspapers to grow so quickly in January? Has your ad sales team really come through this quarter?
SMI custom reports can bring you unparalleled insights into your competitive set. What ad spend dollars are going to CNN vs. CNBC and which of our competitors are winning or losing share? What propelled Cable to grow so quickly in the first Quarter and is this sustainable? How are we performing in the Scatter Market versus our direct competitor set?
SMI Market Overview (CYTD)
With one click, tap into the pulse of the entire Media Sector.
% Change over last CYTD+ 13.4%
% Change over last CYTD+ 20%
% Change over last CYTD- 10.4%
20 JAN 2014 SMI
US ad spending stayed flat in the fourth quarter of 2014, driven by another soft performance in the television sector, said Standard Media Index (SMI), which reports on actual spend data from the world’s largest media agencies.
17 DEC 2014 Broadcasting & Cable
Advertising spending on television declined 2% in November, according to new figures from research company Standard Media Index. Spending on cable was down 4%. Broadcast spending was up 3%, with NBC and CBS each up 6%, according to SMI.
16 DEC 2014 MediaPost
The scatter TV market continues to be the focus of this year’s 2014-2015 TV season advertising market — all in the wake of a weak upfront ad market set this past summer.
17 DEC 2014 SMI
Advertising spend stayed flat in November this year despite more ad dollars being thrown at retail in light of the holidays and falling gas prices, said Standard Media Index (SMI), which is the industry standard on real-time advertising data.
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