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The media

sector deserves

better intelligence.

Download SMI’s new Q3 2015 International report Click Here



Standard Media Index provides the only clear picture on how ad dollars are being spent — from television to digital, sourcing our expenditure data directly from the leading global media buying firms. Data that covers 75% of all agency spend and is available in 15 global markets.
Actual ad spend. Not estimates.



Presidents of Ad Sales, CFOs, COO’s and Chief Research Officers leverage SMI’s ad spend data to gain an accurate picture of the rapidly-evolving advertising market. Understand your true market share by competitor, focus on which advertiser categories are driving demand, get a better handle on relative CPM’s across the market, see where digital dollars are coming from and where they are going to. All these unique insights enable faster, better decisions before your competitors can respond.


Portfolio Managers and Analysts in leading Buy Side firms rely on SMI’s data to make faster, better informed investment decisions around companies in the media sector. Our data comes out on the 15th of each month – giving investment professionals three looks at the data before reporting. SMI’s data tracks up to 80% of publicly-traded media companies’ advertising revenue, making this data a unique place to understand the health of individual companies – and the sector – well in advance of earnings.


SMI has launched a new interactive index that offers a real-time look into U.S ad market movements, making it possible for readers to identify and isolate emerging trends.

View Market Tracker
Standard Media Index Dataminer
For Media
Competitive Market Intel - Power Ratios
For Finance
Performance Metrics - Export to Custom Models

Dataminer Overview

This incredibly intuitive interface wins plaudits from finance pros and media gurus alike. Quickly find and cross-tab the key data you need, whether it’s monthly Ad Sales revenue or Quarterly trends. The SMI data is easily exported and overlaid with external data sources. SMI's world-class business intelligence allows data subscribers to see new and unique industry trends within 15 days of the end of the month using one methodology across all media types and vendors.

Snap Shot

Over 25 different Dimensions of Data that are viewable in multiple combinations and can be overlaid against any Media Type: Media Ownership, Time Period, Geography, Genre, Buy Type, Daypart (US Only), State Source of Agency booking (AU Only).
Global Media Trees customized to each Market, featuring multiple combinations, which can be overlaid against any dimension.
SMI fuels differentiated global insights, analytics platforms, client reporting, smarter selling, cross-platform insights, power ratios.
Standard Media Index Insights
For Media
Sales Insights - Competitive Sets
For Finance
Quick Snapshots of Market Dynamics

Insights Overview

SMI Insights brings you unparalleled visibility against your competitive set. Top line, big picture trends. What ad spend dollars are going to US Weekly vs. People and what sectors have lost share? What propelled Newspapers to grow so quickly in January? Has your ad sales team really come through this quarter?

Snap Shot

Monthly Views into every Media Type, covering the top Owners and Master Owners, as well as examining share, growth and dollar changes across categories.
Reports identifying market-specific information, such as Scatter vs. Upfront dollars, Trends for the Broadcast Year (US Only), and how Digital Video compares to Mobile spend.
Standard Media Index Reports
For Media
Competitive Intel - Market Share - Categories Driving Growth
For Finance
Market Movements - Company Performance
For Advertisers
Category Movements across Major Media Sectors - Category spend by Digital Ad Types (formats) - Click here for AU Category

Reports Overview

SMI custom reports can bring you unparalleled insights into your competitive set. What ad spend dollars are going to CNN vs. CNBC and which of our competitors are winning or losing share? What propelled Cable to grow so quickly in the first Quarter and is this sustainable? How are we performing in the Scatter Market versus our direct competitor set?

Snap Shot

SMI’s Reports can provide an Overview of what’s happening in the Media Sector on a monthly basis, from Digital Ad Spend Trends to Cable and Broadcast.
Our Category Reports are deep dives into an individual Category or Media Sector, such as Automotive or Print, respectively. Click here for AU Category Reports.
SMI can create any type of report fully tailored to your needs. For example, request a report that will show how Automotive dollars are trending monthly, quarterly or yearly, across specific Media Sectors or Media Owners (Conde Nast Traveler, Google, Fox News). NOTE: Certain dimensions may be limited by Country market.


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What's inside.

SMI Market Overview (CYTD)
With one click, tap into the pulse of the entire Media Sector.


% Change over last CYTD

+ 13.4%


% Change over last CYTD

+ 20%


% Change over last CYTD

- 10.4%


Ad market ends 2015 on a high note

25 JAN 2016 SMI

Advertising spending delivered strong gains in December as U.S. consumers’ opinion of the economy improved to the highest level since July. The total market rose by 9% for the month, helping cement positive growth for the overall quarter, according to new Standard Media Index (SMI) data.

International ad spend soars 7.2% higher in Q3

18 DEC 2015 SMI

Advertising demand within some of the world’s largest markets has moved significantly higher in the third quarter of 2015, with total growth of 7.2% the highest seen since the Sochi Winter Olympics-inspired 11% quarterly increase recorded in early 2014.

Ad market surges 23% in November, delivers record number

17 DEC 2015 SMI

The start of the holiday season and a robust TV market delivered a record-breaking month for the U.S ad market in November,according to Standard Media Index’s (SMI) latest data.

TV posts big gains at start of new broadcast year

18 NOV 2015 SMI

With the fall TV season in full swing and the NFL season starting to build, television ad sales in October catapulted the U.S. ad market to record its best month this year, according to global data company Standard Media Index’s (SMI) latest data released today.

September ad market uptick despite soft TV spend

20 OCT 2015 SMI

Standard Media Index (SMI) has today announced it will bring deeper visibility to the Australian digital advertising marketplace through its exclusive partnerships with the nation’s largest ad agency groups.

Exclusive digital ad data brings deeper visibility to market

7 OCT 2015 SMI

Standard Media Index (SMI) has today announced it will bring deeper visibility to the Australian digital advertising marketplace through its exclusive partnerships with the nation’s largest ad agency groups.

August ad market records highest growth this year

17 SEP 2015 SMI

Back-to-school marketing and summer TV ratings delivered eyeballs and dollars to the U.S. ad market in August, according to the latest monthly data from global advertising data company Standard Media Index (SMI). Ad volumes rose by 10% in the overall market in August when compared to 2014. The month’s results beat out July to clock the highest growth this year to date.

Vibrant July ad market lifted by digital and OOH

19 AUG 2015 SMI

Thriving digital and out-of-home ad sales in July propelled the ad market to record its largest uptick so far this year, global advertising data company Standard Media Index (SMI) said today as it published its monthly data.



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