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Presidents of Ad Sales, CFOs, COO’s and Chief Research Officers leverage SMI’s ad spend data to gain an accurate picture of the rapidly-evolving advertising market. Understand your true market share by competitor, focus on which advertiser categories are driving demand, get a better handle on relative CPM’s across the market, see where digital dollars are coming from and where they are going to. All these unique insights enable faster, better decisions before your competitors can respond.
Portfolio Managers and Analysts in leading Buy Side firms rely on SMI’s data to make faster, better informed investment decisions around companies in the media sector. Our data comes out on the 15th of each month – giving investment professionals three looks at the data before reporting. SMI’s data tracks up to 80% of publicly-traded media companies’ advertising revenue, making this data a unique place to understand the health of individual companies – and the sector – well in advance of earnings.
This incredibly intuitive interface wins plaudits from finance pros and media gurus alike. Quickly find and cross-tab the key data you need, whether it’s monthly Ad Sales revenue or Quarterly trends. The SMI data is easily exported and overlaid with external data sources. SMI's world-class business intelligence allows data subscribers to see new and unique industry trends within 15 days of the end of the month using one methodology across all media types and vendors. Get in touch to learn more.
SMI Insights brings you unparalleled visibility against your competitive set. Top line, big picture trends. What ad spend dollars are going to US Weekly vs. People and what sectors have lost share? What propelled Newspapers to grow so quickly in January? Has your ad sales team really come through this quarter? Get in touch to learn more.
SMI custom reports can bring you unparalleled insights into your competitive set. What ad spend dollars are going to CNN vs. CNBC and which of our competitors are winning or losing share? What propelled Cable to grow so quickly in the first Quarter and is this sustainable? How are we performing in the Scatter Market versus our direct competitor set? Get in touch to learn more.
SMI Market Overview (CYTD)
With one click, tap into the pulse of the entire Media Sector.
% Change over last CYTD+ 13.4%
% Change over last CYTD+ 20%
% Change over last CYTD- 10.4%
17 DEC 2014 SMI
Advertising spend stayed flat in November this year despite more ad dollars being thrown at retail in light of the holidays and falling gas prices, said Standard Media Index (SMI), which is the industry standard on real-time advertising data.
4 DEC 2014 Variety
After suffering through a lackluster “upfront” market, TV is still trying to tune in advertising this fall while Madison Avenue embraces the digital world.
04 DEC 2014 Multichannel
TV advertising dropped 9% in October, with cable's rate of decline below the medium's overall fall. According to data from Standard Media Index, spending on cable decreased in 7% in October, versus a 9% downturn for the broadcast networks.
04 DEC 2014 SMI
Standard Media Index reports Q4 kicked off with -4% decline in total ad spend. Advertising spending in newspapers as well as the burgeoning digital media sector were the only sectors to grow during the first month of Q4...
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