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Standard Media Index provides the only clear picture on how ad dollars are being spent — from television to digital, sourcing our expenditure data directly from the leading global media buying firms. Data that covers 75% of all agency spend and is available in 15 global markets.
Actual ad spend. Not estimates.

Presidents of Ad Sales, CFOs, COO’s and Chief Research Officers leverage SMI’s ad spend data to gain an accurate picture of the rapidly-evolving advertising market. Understand your true market share by competitor, focus on which advertiser categories are driving demand, get a better handle on relative CPM’s across the market, see where digital dollars are coming from and where they are going to. All these unique insights enable faster, better decisions before your competitors can respond.


Portfolio Managers and Analysts in leading Buy Side firms rely on SMI’s data to make faster, better informed investment decisions around companies in the media sector. Our data comes out on the 15th of each month – giving investment professionals three looks at the data before reporting. SMI’s data tracks up to 80% of publicly-traded media companies’ advertising revenue, making this data a unique place to understand the health of individual companies – and the sector – well in advance of earnings.

For Media
Competitive Market Intel - Power Ratios
For Finance
Performance Metrics - Export to Custom Models

Dataminer Overview

This incredibly intuitive interface wins plaudits from finance pros and media gurus alike. Quickly find and cross-tab the key data you need, whether it’s monthly Ad Sales revenue or Quarterly trends. The SMI data is easily exported and overlaid with external data sources. SMI's world-class business intelligence allows data subscribers to see new and unique industry trends within 15 days of the end of the month using one methodology across all media types and vendors. Get in touch to learn more.

Snap Shot

Over 25 different Dimensions of Data that are viewable in multiple combinations and can be overlaid against any Media Type: Media Ownership, Time Period, Geography, Genre, Buy Type, Daypart (US Only), State Source of Agency booking (AU Only).
Global Media Trees customized to each Market, featuring multiple combinations, which can be overlaid against any dimension.
SMI fuels differentiated global insights, analytics platforms, client reporting, smarter selling, cross-platform insights, power ratios.
For Media
Sales Insights - Competitive Sets
For Finance
Quick Snapshots of Market Dynamics

Insights Overview

SMI Insights brings you unparalleled visibility against your competitive set. Top line, big picture trends. What ad spend dollars are going to US Weekly vs. People and what sectors have lost share? What propelled Newspapers to grow so quickly in January? Has your ad sales team really come through this quarter? Get in touch to learn more.

Snap Shot

Monthly Views into every Media Type, covering the top Owners and Master Owners, as well as examining share, growth and dollar changes across categories.
Reports identifying market-specific information, such as Scatter vs. Upfront dollars, Trends for the Broadcast Year (US Only), and how Digital Video compares to Mobile spend.
For Media
Competitive Intel - Market Share - Categories Driving Growth
For Finance
Market Movements - Company Performance
For Advertisers
Category Movements across Major Media Sectors - Category spend by Digital Ad Types (formats) - Click here for AU Category

Reports Overview

SMI custom reports can bring you unparalleled insights into your competitive set. What ad spend dollars are going to CNN vs. CNBC and which of our competitors are winning or losing share? What propelled Cable to grow so quickly in the first Quarter and is this sustainable? How are we performing in the Scatter Market versus our direct competitor set? Get in touch to learn more.

Snap Shot

SMI’s Reports can provide an Overview of what’s happening in the Media Sector on a monthly basis, from Digital Ad Spend Trends to Cable and Broadcast.
Our Category Reports are deep dives into an individual Category or Media Sector, such as Automotive or Print, respectively. Click here for AU Category Reports.
SMI can create any type of report fully tailored to your needs. For example, request a report that will show how Automotive dollars are trending monthly, quarterly or yearly, across specific Media Sectors or Media Owners (Conde Nast Traveler, Google, Fox News). NOTE: Certain dimensions may be limited by Country market.
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What's inside.

SMI Market Overview (CYTD)
With one click, tap into the pulse of the entire Media Sector.


% Change over last CYTD

+ 13.4%


% Change over last CYTD

+ 20%


% Change over last CYTD

- 10.4%
Programmatic Surges as Media Buying Habits Change

18 NOV 2014 Marketing Week

Programmatic advertising has revolutionised brands’ media buying – bad news for traditional display but good for television, which has become even more important within multichannel advertising strategies.

Standard Media Index announces News UK deal

17 NOV 2014 SMI

News UK joins leading media companies seeking an accurate and timely read on the ad market.

SMI: TV Ad Market Sees Little Relief In The Third Quarter

31 OCT 2014 The Wall Street Journal

Investors looking for some good news about the TV advertising market may be disappointed next week when several big media companies report third quarter earnings.

Ad Market Tracker SMI Taps Nielsen's Grunther To Head Media Ops

27 AUG 2014 MediaPost

Madison Avenue ad spending market tracker Standard Media Index is staffing up as part of an overall expansion, naming Scott Grunther head of its media sales and servicing operations.

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New York NY 10018
Tel: +1 646 461 2333

London, UK

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London WC2N 4JF, England
Tel: +44 (0) 207 484 5021

Sydney, AU

Level 11, 99 York Street
Sydney NSW 2000
Tel: +61 2 8012 9750