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U.S. SMI Core Release Note – October 2022
November 17, 2022
SMI Core data captures the actual spend data from the SMI Pool partners of major holding companies and large independent agencies, representing up to 95% of all US national brand ad spending, to provide a complete monthly view of the SMI Pool market size, investment share and category performance. Core Data delivers detailed ad intelligence across all media types, including Television, OTT, Digital, Out of Home, Print, and Radio....

Retail Media is Here in a Big Way: Should Search be Worried?
November 4, 2022
By John Spiropoulos Media is filled with evolutionary step-change transitions which permanently alter the marketplace. Each evolutionary event, seen in terms of advertiser outla...

U.S. SMI Core Release Note – September 2022
October 20, 2022
SMI Core data captures the actual spend data from the SMI Pool partners of major holding companies and large independent agencies, repres...

Future of TV Advertising Canada 2022
October 9, 2022
In this session from the Future of TV Advertising Canada Forum, Darrick Li, Managing Director of Standard Media Index, looks at the driving factors to the ad market rebound in Canada.

U.S. SMI Core Release Note – August 2022
September 26, 2022
SMI Core data captures the actual spend data from the SMI Pool partners of major holding companies and large independent agencies, repres...

U.S. SMI Core Release Note – July 2022
August 16, 2022
SMI Core data captures the actual spend data from the SMI Pool partners of major holding companies and large independent agencies, repres...

Recession Planning, Part 4: Brands, know your fundamentals and keep goals flexible
July 20, 2022
Part 4 in a 4-part series on...

U.S. SMI Core Release Note – June 2022
July 19, 2022
SMI Core data captures the actual spend data from the SMI Pool partners of major holding companies and large independent agencies, repres...

The Mix Will Change - desert image
Recession Planning, Part 3: Publishers, stay ahead of the changing mix accelerated by recessions
July 18, 2022
Part 3 in a 4-part series on...

Steep path forward
Recession Planning, Part 2: One thing to expect from a recession: restacking of the media mix
June 30, 2022
Part 2 in a 4-part series on...

stamped
Recession Planning, Part 1: What a broad recession would mean for the ad industry
June 29, 2022
Part 1 in a 4-part series on recession planning for advertising   By John Spiropoulos  ...

U.S. SMI Core Release Note – May 2022
June 17, 2022
SMI Core data captures the actual spend data from the SMI Pool partners of major holding companies and large independent agencies, representing up to 95% of all US na...

U.S. SMI Core Release Note - April 2022
May 24, 2022
SMI Core data captures the actual spend data from the SMI Pool partners of major holding companies and large independent agencies, repr...

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